The G Manifesto

Sè San Diego formerly the Setai San Diego

Some breaking news: The Setai San Diego has changed its name to Sè San Diego to avoid any confusion with The Setai Miami which is currently owned by the epic FAIL bank, Lehman Brothers. Straight from the official press release:

Today, Fifth Ave. Partners Llc., owners and developers of the hotel, Setai San Diego, are proud to announce that beginning Monday, Dec. 22, 2008 the property currently named Setai San Diego will be renamed Sè San Diego.

The Setai Miami is currently owned by Lehman Brothers. Due to the uncertainty of this ownership, Fifth Ave. Partners Llc. determined that a new hotel name and brand would be best for its development.

The developers believe the meaning of the Chinese word Sè – colour, look, quality; expression, sensuality and physical attraction – better represents the level of design, art and experience that will be unique to the San Diego property and long-term vision of the company.

The creation of the Sè hotel brand also supports the owner’s desire to have complete freedom to independently create and manage their investments. Fifth Ave. Partners Llc. are currently in advanced planning stages for additional Sè hotels in the Western US and internationally.

Source

I called this one back here:

Keep in mind that the Setai San Diego has NO relation to the dope Setai Miami Beach. They only share the name (who knows for how long).

Still thinking airball on this one, no matter what they change the name to.

Tough location (which they are laughably calling the “financial district”) and the local San Diego economy is in shambles.

The Rest is Up to You…

Michael Porfirio Mason
AKA The Peoples Champ
AKA GFK
The Guide to Getting More Out of Life
http://www.thegmanifesto.com

Skeeter Davis — The End Of The World