Irene Marie Model Agency Out of Biz
Irene Marie Model Agency Out of Biz
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The owner of a top modeling agency in South Beach that closed its doors last week due to a downturn in advertising was in her office on Thursday.
Irene Marie, whose agency bears her name, arrived Thursday morning to hand out portfolios and other promotional materials to models.
”When you are sitting in the middle of February, which is one of the biggest months of the year, in a seasonable business, and there is not much hope left, I was forced into a very difficult decision,” Marie said on Wednesday.
The sign posted outside the agency’s Ocean Drive studio had a clear message: The recession hit the company hard, and models were given instructions on times to pick up their portfolios over the next several days.
Hundreds of models are expected to drop by the studio on Thursday, Friday and Monday afternoon.
The economic downturn has led advertisers to cut back drastically, slicing revenue for newspapers and magazines, and in turn, the agencies that book the models who pose for the photos.
Spending on photo shoots plunged 36 percent in 2008, down to $23 million, according to Miami-Dade figures. That’s an accelerated drop from a broader decline this decade. In 1999, Miami-Dade recorded $46 million in spending on photo shoots.
Great time to go to Miami Beach and Spit Game at Model Girls.
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